Fractional Head of Growth

About Us

Measured makes sustainable weight loss achievable for the millions of Americans struggling with obesity by combining personalized treatment plans, prescription medication, and ongoing support. We’re seeking a data-driven Fractional Head of Growth (~20 hours/week) to join our team. This person will play a critical role in expanding our patient base while maintaining a focus on unit economics. In this role, you’ll be responsible for defining and executing strategies across both organic and paid channels to drive significant, yet sustainable, growth.

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Responsibilities

• Strategic Planning & Execution:
  • Develop and implement a comprehensive growth strategy that balances organic and paid acquisition channels to sustainably increase the number of patients.
  • Analyze and optimize performance across acquisition channels, including paid ads, SEO and email.
  • Identify and test new channels for growth
• Marketing Channel Ownership:
  • Own the relationship with our growth marketing agency as they manage our paid channels – ensuring they’re implementing effective strategies, consistently learning and refining, and ultimately driving cost-effective patient acquisition.
  • Leverage learnings from paid channels to help refine patient messaging across funnels, Measured’s website, and all patient communications.
  • Develop organic channel strategies to build brand awareness, nurture prospective patients, and create lasting engagement.
• Data-Driven Optimization:
  • Consistently track and report upon KPIs such as CAC, LTV, CVR, and retention. Proactively adjust strategies as needed to optimize key KPIs.
  • Work with internal stakeholders to conduct A/B tests and experiments across funnels, channels, and strategies to continually optimize the marketing mix.
• Cross-Functional Collaboration:
  • Collaborate closely with product, marketing, data, and customer support teams to ensure alignment on goals, campaigns, and patient experience.
  • Act as a thought leader in growth marketing, sharing insights and best practices to help shape the strategic direction of Measured’s growth initiatives.

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Qualifications

• 8+ years of experience in growth marketing, ideally within telehealth, digital health, or a related consumer-focused industry.
• Proven track record of driving growth through both paid and organic channels, with measurable improvements in CAC.
• Strong background in performance marketing, including experience with major digital ad platforms.
• Exceptional analytical skills, with proficiency in data tools and experience turning insights into action.
• Excellent communication skills and a collaborative mindset.

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How to Apply

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