Graphic Designer

About Us

Mezcla is a plant-based snack brand based in NYC. Our goal is to disrupt legacy snack brands with plant-based alternatives (think: rice crispy, pop-tart, etc). Four years in, Mezcla has won over tens of thousands of consumers, earned features in Forbes, NY Post and E! News, and is carried in retail stores nationwide from small independents to Whole Foods, CVS, and H-E-B. We have leading investors / advisors backing us, including Dream Ventures, Santatera Capital, Habitat Partners, Fed Muyshondt (BODYARMOR CEO), Daniel Weinand (Shopify Co-Founder), Jake Kassan (MVMT Co-Founder), Maya French (Koia Co-Founder), Seth Curry (NBA Player) and Jameis Winston (NFL Player).

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Job Description

We are seeking a talented Fractional Graphic Designer to assist Mezcla’s marketing team. In this role, you will be an essential contributor to shaping Mezcla’s visual identity across a diverse range of design projects. This part-time role is ideal for a designer skilled in translating brand stories into compelling visuals across print, digital, and packaging. Balancing creative vision with hands-on execution, you’ll work closely with the marketing and sales teams to ensure all outputs align with Mezcla’s brand vision and strategic goals. As the lead designer, you’ll have a unique opportunity to make a direct impact on Mezcla’s visual storytelling.

*This is a freelance opportunity and does not currently include company benefits, though there is potential for this role to expand to full-time as the company grows.*

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Responsibilities

• Lead the creation of digital and print designs, including product packaging, dielines, renderings, website graphics, social media content, email campaigns, and promotional materials.
• Ensure visual consistency across all channels, crafting visually compelling, brand-aligned designs that resonate with our audience.
• Manage multiple projects simultaneously, balancing creative excellence with the ability to meet tight deadlines and adapt to shifting priorities.
• Collaborate closely with the marketing and sales teams to develop cohesive design strategies that strengthen brand messaging.
• Address design challenges with innovative solutions that align with brand guidelines and respond to emerging trends.
• Work with printers and external vendors to ensure accurate production of physical design materials.

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Qualifications

• 5+ years of relevant design experience, preferably in the CPG industry.
• Bachelor’s degree in Graphic Design, Visual Arts, or a related field.
• Proven expertise in graphic design, dielines, renderings, typography, color theory, and visual presentation.
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) and Figma.
• Experience in building sales presentations, mood boards, and visual frameworks for brand initiatives.
• Curiosity and a deep understanding of design culture, with a knowledge of current and past design trends.
• Strong communication and collaboration skills for effective teamwork.
• Creative thinking and problem-solving abilities to tackle design challenges.
• High attention to detail and commitment to producing quality work.
• Experience in CPG (Consumer Packaged Goods) design is a plus.

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How to Apply

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