Growth Marketing Lead

Note: We've kept the name of the company private. If you'd like to know the company before requesting an intro, just email us at hello [at] fractionaljobs.io

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About Us

We're the education center for men seeking solutions to hair loss. The industry is plagued with affiliate marketing and pill-pushing scams. Instead, we offer evidence-based information and personal support via our team of researchers and dermatologists.

We offer a paid subscription service with thousand of members today, and proudly bootstrapped for the last 10 years.

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About the Work

All of our growth over the past 10 years has come organically from SEO and referrals. But over the last year growth has slowed, and we want to kick things into the next gear.

We're looking for a Fractional Growth Marketing Lead to own our growth marketing strategy and execution across paid media and content.

Specifically, you'll:

• Develop and execute our paid media strategy across Google, Meta, etc.
• Own our email marketing strategy, including drafting content and leveraging the content created by our team
  • We currently send < 1 email a month, and should be increasing that frequency by 3 or 4x
• Report on our marketing efforts and ROI performance on a weekly basis, but otherwise work autonomously
• Work most closely with our founder, acting as an expert on all things Growth & Marketing
  

NOTE: We're looking to kick off this work in December, right after we finish rolling out an updated website.

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About You

You should meet all of the following criteria:

• 6+ years Growth Marketing / User Acquisition experience
  • Significant paid media experience across Google AdWords, Meta Ads, and more
  • Experienced with other forms of content marketing, namely email newsletters
• Significant industry experience similar to ours
  • Healthcare, skincare, men's health, functional health, medical spas
  • Online courses, online education centers, paid digital memberships
  • CPG, e-commerce
• Extremely comfortable predicting, measuring, and reporting on ROI

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How To Get In Touch

Hit that "Request Intro" button below.

• Include any relevant links so we can get to know you better
• A brief intro note that clearly addresses:
  • The companies and industries you've led growth marketing, paid media, and content marketing for
  • What types of niche customer segments have you targeted, and how?
  • Any notable paid media achievements, particularly starting from $0 spend

If we think there's a fit, we'll reach out to schedule an intro call. Looking forward!