Marketing Lead

Note: We've kept the name of the company private. If you'd like to know the company before requesting an intro, just email us at hello [at] fractionaljobs.io

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About Us

We're building a Slack-based tool for teams to collaboratively use AI as they build documents and deliverables together. Anything from storyboards to product requirements to sales proposals, and beyond.

We've raised a pre-seed, experimented plenty, and finally have a product that is receiving exremely positive feedback from early customers. We use it every day internally!

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About the Work

Our CEO currently has about 2 sales call per day, and the goal is to be booked all day with calls. We're looking for a Fractional Marketing Lead to help us start up our marketing engine, driving awareness for our product and fill our sales pipeline.

Specifically, you'll:

• Develop and execute an organic social media strategy, and a content strategy
  • Our product lends itself well to content creation, and we believe these strategies will work well for us
• Help us refine our GTM
  • We have an idea of the personas we want to target but could use a thought partner
• Identify and execute other ways to generate awareness, we're open to different ideas. Top of mind for us are:
  • Community building
  • Influencer
  • Partnerships
  • Other B2B growth hacks
• Work most closely with our CEO

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About You

You should meet all the following criteria:

• 7+ years marketing experience for early-stage startups
  • If your experience is primarily with large organizations, we won't be a fit
• Hands-on - you can flex between strategy and execution seamlessly
  • If you expect or need other marketers to handle execution, then we won't be the right fit
• Particular expertise in organic social (B2B OR B2C)
  • Success driving qualified meetings via social
  • You've grown brand accounts from zero followers

Some nice-to-haves:

• Growing communities from zero
• Marketing for AI software
• Marketing for Slack tools
• You're a former founder yourself

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How to Get in Touch

Hit that "Request Intro" button below. Include any relevant links so we can get to know you better.

A brief intro note that clearly addresses:

• Examples of your expertise with organic social
• Examples of your expertise with content marketing strategies
• Brands you've built from zero

If we think there's a fit, we'll reach out to schedule an intro call. Looking forward!