The Fractional Case Studies

Raven Health brought in fractional sales leader Chris DeNoia and, within six weeks, went from struggling to close deals to hitting sales targets three months in a row by changing how the team talked to prospects and leading with discovery instead of product demos. By focusing on the right customers and coaching existing team members rather than rebuilding the sales organization, the company unlocked real momentum without the cost or risk of another full time executive hire.

This case study explores how Ryan Hunt, a Fractional CMO with 15+ years of experience in sports, entertainment, and consumer technology, helped Amalfi, a private community for athletes and investors, enhance their brand, grow membership, and implement a marketing strategy that drove scalable business growth.

This case study explores how Diana Maichin, a Fractional CFO with deep health-tech expertise, helped Primefocus Health, a corporate spinout from LG, secure funding, build financial infrastructure, and shape strategy, all in just two days a week.