Paid Media Lead

Note: We've kept the name of the company private. If you'd like to know the company before requesting an intro, just email us at hello [at] fractionaljobs.io

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About Us

We're a women's fashion brand designed for the surf, yoga, and beach lifestyle. Think swimwear, surfwear, and activewear.

• We do about $2MM annual revenue
• AOV of $150
• Targeting Gen-Z/Millenial women in USA and Australia

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About the Work

All of our paid media is being run by our CEO. Although it's performing very well, it's become too time consuming. We're looking to hire a Fractional Paid Media Lead to take over the execution work, collaborating closely with our CEO on strategy.

Specifically, you'll:

• Manage $3K - $4K in daily ad spend, with the goal to increase that (profitably) to $10K / day by early next year
• Manage everything in our Meta Ads account, and expand us to Google Ads, Tiktok Ads, Pinterest, Youtube Shorts, etc.
• Conduct content analyses and brief our content creation team weekly on what's performing and what isn't
• Manage our daily P&L report that tracks profit and spend
• Significantly increase the amount of testing we're doing
• Work closely with our CEO on strategy. The goal is to do more of what's working, and expand our capabilities from there

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About You

You should meet all of the following criteria:

• Significant experience running paid ads for any of the following D2C e-commerce industries:
  • Swimwear, activewear, or fashion more broadly
  • Skincare / health / beauty / wellness
  • E-commerce products that target Gen-Z and Millennial women
• Meta Ads expert - you know Meta Ads, and all of it's technical details, like the back of your hand
  • Additional execution experience with Google Ads & Tiktok Ads is important but not strictly required
• Strong content analysis skills, and experience working with creative/content teams
• Ideally based in Southern California, though willing to consider other US-based locations

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NOTE: We are interested in independent fractionals only, no agencies.

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How To Get In Touch

Hit that "Request Intro" button below

• Include any relevant links so we can get to know you better
• A brief intro note that clearly addresses:
  • The names of relevant brands you've led paid media execution for
  • What daily ad spends do you have the most experience managing?
  • Your specific experience with Meta Ads, Google Ads, and Tiktok Ads

If we think there's a fit, we'll reach out to schedule an intro call. Looking forward!