User Acquisition Specialist

About us:

Splash Games (a NextGen Play business) is a UK-based tech startup building the next generation of skill-based mobile gaming. Players compete for real-money prizes in games that are light, fun, and fair. We’re early-stage but growing fast, with strong retention and monetisation metrics - and now we’re ready to ramp up acquisition.

To help us hit our ambitious growth targets, we’re looking for a top-tier, data-driven Fractional UA Specialist to lead our paid UA efforts across Meta, Apple Search Ads (ASA), and emerging in-game ad networks on a part-time basis.

About the role:

• Develop and execute high-impact UA campaigns across Meta and ASA, with the goal of acquiring quality users at scale.
• Test and launch campaigns on in-game ad networks (e.g., PropellerAds, Unity Ads, etc.).
• Own performance metrics (CPI, ROAS, retention) and continuously optimise creatives, targeting, and spend (via AppsFlyer).
• Use data and analytics to identify opportunities, iterate quickly, and scale what works.
• Collaborate with the founding team to align on targets, creative strategy, and insights.

Required Skills & Experience:

• A UA expert with proven experience in growing mobile apps (ideally with experience in mobile games).
• You’ve run profitable campaigns on Meta and ASA, and have experience testing/adapting to new platforms.
• You’re data-obsessed - driven by metrics and results.
• You thrive in start-up environments: fast-moving and full of opportunity.
• You’re commercially minded and motivated by performance and results.

What We Offer

• Full remote flexibility
• Work with a promising UK-based mobile gaming startup with real traction
• Generous performance-based bonus scheme for hitting acquisition goals
• The chance to make an instant, visible impact on a growing company
• Autonomy to test new strategies and shape UA from the ground up

Compensation

This is a fractional contract role - we’re open to structuring it around your daily or hourly rate.

If you're driven by data, creative problem-solving, and passionate about mobile gaming growth, we can't wait to meet you. Apply now and tell us how you'd take Splash Games to the next level!
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Pay: £350-£700 per day

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