Chief Marketing Officer

About Us

Facilitate is an Australian-based software company dedicated to improving how people learn and develop their skills. Facilitate is a digital platform that empowers learning designers, SMEs and trainers to create high-impact learning without any software development or 3D design skills. Users can easily create immersive learning content with speed and agility. Our SaaS subscription pricing model is designed for customers to easily scale up their use of Facilitate from proof of concept to organization-wide deployment.

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Position Overview

We are looking for a Fractional CMO with extensive experience in SaaS and, ideally, within the HRtech / edtech sector. This role is critical as we scale our operations and expand into new international markets, with a focus on North America. The successful candidate will lead our existing marketing team and collaborate with freelance specialists in areas such as SEO, copywriting, and more.

This is a remote opportunity, but the ability to work during standard Australian business hours is a requirement. As a result, this role is likely to suit a candidate who can work during the late afternoon and evening Pacific Time.

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Responsibilities

• Strategic Leadership: Work with the Growth team leadership and spearhead the development and execution of a comprehensive marketing strategy that aligns with Facilitate’s growth objectives and international expansion plans.
• Team Leadership: Lead and mentor the existing marketing team, fostering a collaborative and high-performance culture.
• Collaboration with Freelancers: Work with freelance specialists across various domains, including SEO, copywriting, and digital marketing, to enhance our marketing efforts.
• Market Positioning: Ensure Facilitate’s products are effectively positioned in the market, highlighting our unique value proposition and differentiators.
• Demand Generation: Oversee lead generation and customer acquisition strategies to drive growth and expand our customer base.
• Brand Management: Build and maintain a strong, consistent brand image that resonates with our target audience.
• Data-Driven Marketing: Utilize analytics and data to measure campaign effectiveness, inform decision-making, and optimize marketing strategies.
• Budget Management: Work with the CEO to manage the marketing budget, ensuring efficient allocation of resources to maximize ROI.
• Cross-Functional Collaboration: Work closely with other departments, including sales, product development, and customer support, to ensure alignment and achieve business goals.
• Scalability and Innovation: Develop scalable marketing initiatives and stay abreast of industry trends and emerging technologies.

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Requirements

• Experience: At least 5 years of experience leading a marketing team in a SaaS technology business. Experience in the HRtech or edtech sector is highly desirable.
• Leadership: Proven ability to lead and inspire a team, with strong mentoring and coaching skills.
• Strategic Thinking: Strong strategic and analytical thinking capabilities, with a track record of developing and executing successful marketing strategies.
• Ambitious and prepared to grow as a professional and leader as our business grows internationally.
• Collaboration: Excellent collaboration skills, with experience working with cross-functional teams and freelance specialists.
• Communication: Exceptional communication skills, both written and verbal, with the ability to articulate complex ideas clearly and effectively.
• Remote Work: Ability to work remotely and be available during standard Australian business hours.
• Adaptability: Comfortable working in a fast-paced, dynamic environment and adapting to changing priorities.
• Startup experience: Experience in early-stage companies/startups is highly regarded. We are looking for someone who can develop a practical and realistic strategy that can be executed with a small team.
• Hubspot: Experience with Hubspot or the ability to master this software at speed is an absolute must.

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What We Offer

• Flexible Work: A fractional role with approximately 0.2 FTE commitment, with the potential for increased hours over time.
• Remote Opportunity: Work from anywhere while collaborating with a talented team.
• Impactful Role: Play a pivotal role in Facilitate’s international expansion and growth.
• Collaborative Culture: Be part of a supportive and innovative team dedicated to transforming the way that people learn and develop new skills.

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How to Apply

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