Growth Marketing Manager

About Us

Tinybeans is a leading private photo-sharing app that connects families and turns moments into memories. We’re loved and trusted by millions of parents and families around the world since our founding in 2012, which is why we’ve got more than 150,000 5-star reviews in the Apple App and Google Play stores and users in almost every country in the world.
Helping parents capture and safely share those “blink-and-you’ll-miss-them” snapshots with friends and relatives near and far is the best job in the world, and it just so happens to be ours.

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Role Overview

As the Fractional Growth Marketing Manager, you will work closely with the Head of Marketing and the broader marketing team to develop and execute strategies that drive subscriber acquisition, conversion, and retention. This strategic, hands-on role will play a critical part in scaling our marketing efforts and overseeing key projects, such as a CRM migration in collaboration with the product team.

This role reports to the Head of Marketing and will be part-time (2-3 days per week) for 2-3 months. Role is open to Australia, U.S. and Canada applicants.

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Responsibilities

• Develop and implement acquisition, conversion, and retention strategies to grow Tinybeans’ subscriber base.
• Manage and optimise paid media campaigns across key platforms, driving cost-effective acquisition and engagement.
• Oversee and guide affiliate marketing initiatives to ensure they contribute significantly to subscriber growth.
• Collaborate with the product team to plan and execute a CRM migration project, ensuring a seamless transition with minimal disruption to operations.
• Provide mentorship and strategic oversight for campaign optimisation, ensuring consistency in approach and outcomes.
• Contribute to broader growth strategy development, encompassing CRM, paid media, and SEO, with a data-driven focus on user acquisition and retention.
• Step in to manage or provide direction on key channels during periods of team transition or if coverage is needed.

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Qualifications

• 7+ years of experience in paid media growth, demonstrating a proven track record in scaling campaigns.
• 5+ years of expertise in CRM platforms, with a focus on user segmentation, lifecycle marketing, and customer retention.
• Experience mentoring, training, or leading teams for continuous growth and development.
• Strong analytical skills, with the ability to derive insights from data and act on them strategically.
• A proactive, collaborative approach, with exceptional communication skills and the ability to manage cross-functional projects.
• SEO expertise is a bonus, showcasing your ability to enhance organic reach and strengthen overall marketing performance.

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Criteria For Succes

• Strategic and tactical balance: Capable of high-level strategic thinking, but willing to roll up your sleeves and get things done.
• Results-oriented: Focused on meeting KPIs and driving measurable outcomes.
• Leadership and mentorship: Able to inspire and guide junior team members to elevate their skills.
• Adaptable and agile: Comfortable navigating changing priorities and environments.

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Requirements

• 7+ years of experience in paid media growth, demonstrating a proven track record in scaling campaigns.
• 5+ years of expertise in CRM platforms, with a focus on user segmentation, lifecycle marketing, and customer retention.
• Experience mentoring, training, or leading teams for continuous growth and development.
• Strong analytical skills, with the ability to derive insights from data and act on them strategically.
• A proactive, collaborative approach, with exceptional communication skills and the ability to manage cross-functional projects.
• SEO expertise is a bonus, showcasing your ability to enhance organic reach and strengthen overall marketing performance.

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Location & Hours

• Preference for Australia, U.S and Canada Pacific Time
• The team is primarily based in North America and Australia. This role will require overlapping business hours (e.g, 6am AEST) and hours/days can be flexed accordingly.

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How to Apply

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