Marketing Lead

Note: We've kept the name of the company private. If you'd like to know the company before requesting an intro, just email us at hello [at] fractionaljobs.io

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About Us

We're a membership-based community and events business for high performers. Think former pro athletes, successful founders, and more.

Our event series is focused on building connections through sports, and health & wellness. Tickets are typically in the $5K - $10K range.

We're founded by two former NHL athletes.

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About the Work

Our event series is off to a great start, but we need the help of someone who can lead our growth into a true membership community. We're looking for a Fractional Marketing Lead who can both create the right strategy for our growth, and also handle all the execution work.

Specifically, you'll:

• Set the strategy for how we can grow our events business into a full-fledged paid membership community
  • What's the right value prop for our paid community, both online and virtual?
  • What's the right pricing strategy?
• Own all things digital marketing
  • Implement the right CRM
  • Measure and improve our conversion funnel
  • Manage our emails / newsletter
  • Set up landing pages for new events
• Create the strategy for a content machine (may involve bringing in content help)
• Wear an Operations hat to help us make our back-office more efficient
• You'll work most closely with our founders, and our Events Planner

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About You

You should meet all of the following criteria:

• You've led Marketing for online, B2C brands
• Significant email marketing, content marketing, paid media experience
• Prior experience building community / membership businesses
• You're capable of executing in the weeds
  • If you're afraid to write email copy and send newsletters, this won't be the right fit

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How To Get In Touch

Hit that "Request Intro" button below

• Include any relevant links so we can get to know you better
• A brief intro note that clearly addresses:
  • The community-based businesses you've led Marketing for, and how you grew them
  • The types of B2C Marketing motions you have the most expertise in
  • Any prior sports industry experience or interest

If we think there's a fit, we'll reach out to schedule an intro call. Looking forward!

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