Paid Media Lead

Note: We've kept the name of the company private. If you'd like to know the company before requesting an intro, just email us at hello [at] fractionaljobs.io

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About Us

We're building a new kind of gaming experience, where anyone can compete to win prizes.

We recently raised a Series B from top investors, and are entering an exciting growth stage for the biz.

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About the Work

We've relied on outside agencies to run our media buying efforts to date, but would prefer to bring it in house. We're looking for a Fractional Paid Media Lead who can execute and improve our media buying strategy.

Specifically, you'll:

• Execute our paid media strategy across all channels: Google, Meta, Tiktok, Snapchat, Twitter
• Manage a $1MM / month media budget, with potential to grow it
• Own our quarterly metrics for iOS app installs
• Work with our creative team to iterate and improve our content
• Run new experiments and find new ways for us to grow

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About You

You should meet ALL the following criteria:

• You live and breathe media buying across most or all of these channels: Google, Meta, Tiktok, Snapchat, Twitter
• Can drive iOS app installs and can point to results from your past work
• Significant Appsflyer and Applovin experience
• Strong consumer / B2C focus, targeting male audiences
  • If most of your experience is B2B, this won't be a fit

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How To Get In Touch

Hit that "Request Intro" button below

• Include any relevant links so we can get to know you better
• A brief intro note that clearly addresses:
  • Examples of your paid media buying results for other consumer iOS apps
  • The social platforms you have the most expertise in
  • Your experience with AppsFlyer, Applovin

If we think there's a fit, we'll reach out to schedule an intro call. Looking forward!