Performance Marketing Lead

** NOTE: For this role, Fractional Jobs takes a % referral fee for a successful hire. Read more about this experiment here.

About Us

We're a Series-A funded sports betting startup with a strong community focus.

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About the Work

We're looking for a Fractional Performance Marketing Lead to own all things paid media, driving installs for our iOS app.

Specifically, you'll:

• Set our paid media strategy across all channels: Google, Facebook/Instagram, Tiktok, Snapchat, Twitter
• Manage up to $1 million in monthly spend
• Be responsible for executing the strategy too, via ad buys
• Work with our graphic designer and content creation team for creative production
• Own our quarterly metrics for app installs
• Negotiate deals with influencers for affiliate marketing

NOTE: This is a fractional role that we expect to be about 20 hrs / week, but we're very open to converting this into a full-time role in the future as we scale.

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About You

You live and breathe performance marketing!

You should meet all the following criteria:

• Experience buying ads across all major channels (Google, Meta, Tiktok, Snapchat, Twitter)
• Have worked with influencers on affiliate deals
• Can drive iOS app installs and can point to results from your past work
• AppsFlyer expert
• Been doing performance marketing for 7+ years, with a focus on early stage startups
• You are consumer focused, if your focus is B2B we won't be the right fit
• You have prior sports betting, sports community, gambling, or gaming experience

NOTE: You should also be open to the idea of converting full-time if the relationship is going well. If you have no interest in ever being full-time, we won't be the right fit for you.

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How To Get In Touch

Hit that "Request Intro" button below

• Include any relevant links so we can get to know you better
• A brief intro note that clearly addresses:
  • Examples of performance marketing work at other relevant startups
  • Your sports betting, gambling, or gaming experience
  • Your experience with AppsFlyer

If we think there's a fit, we'll reach out to schedule an intro call. Looking forward!